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Privacy Policy

The Academy At Aeternum Limited
Last Updated: 13th April 2026

The Academy At Aeternum (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website, make an enquiry, or book training with us.

1. Information We Collect

We may collect and process the following data:

Personal Information
Full name
Email address
Telephone number
Address (if required for booking or certification purposes)

Professional Information
Medical or professional background (where relevant to course eligibility)
Qualifications or experience submitted via application forms

Transaction Data
Payment details (processed securely via third-party providers)
Course bookings and purchase history

Technical Data
IP address
Browser type and device information
Website usage data (via cookies or analytics tools)

2. How We Use Your Information

We use your data to:

  • Process course bookings and payments
  • Respond to enquiries and provide customer support
  • Assess suitability for training courses
  • Issue certificates and maintain training records
  • Send important course-related information
  • Improve our website, services, and user experience
  • Send marketing communications (only if you opt in)

3. Legal Basis for Processing

We process your data under the following lawful bases:

  • Contractual obligation – to deliver training services you have booked
  • Legitimate interests – to manage and improve our business
  • Consent – for marketing communications (which you can withdraw at any time)
  • Legal obligation – where we are required to retain certain records

4. How We Store and Protect Your Data

We take appropriate security measures to protect your personal data, including:

  • Secure servers and encrypted systems
  • Restricted access to personal data
  • Use of trusted third-party service providers

We only retain your data for as long as necessary to fulfil the purposes outlined in this policy, including legal, accounting, or regulatory requirements.

5. Sharing Your Information

We do not sell or rent your personal data. However, we may share your data with:

  • Payment processors (for secure transactions)
  • IT and website service providers
  • Accreditation or certification bodies (where applicable)
  • Legal or regulatory authorities if required

All third parties are required to respect the security of your data and to treat it in accordance with the law.

6. Marketing Communications

If you have opted in, we may send you:

  • Course updates
  • Training opportunities
  • Promotions and offers

You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

7. Your Data Protection Rights

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Withdraw consent for marketing at any time

To exercise any of these rights, please contact us using the details below.

8. Cookies

Our website may use cookies to improve user experience and analyse website traffic. You can control or disable cookies through your browser settings.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of other sites.

10. Contact Us

The Academy At Aeternum Limited
Email: info@aeternumaesthetics.co.uk
Phone: 01530 417 897
Address: 40 Market Street, Ashby de la Zouch, Leicestershire, LE65 1AN

11. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.